$1.56

Several weeks ago I sent a SASE to Coke requesting a game piece for one of their “1 in 8 bottle caps wins a free drink” contests. I got the game piece in the mail a couple days ago.

Coca-Cola spent $1.56 in postage to send me a losing bottle cap. That’s more than what I would pay to buy a 16 oz. bottle of Coke at the grocery store! I know they can’t just be giving away their product, but it seems foolish to spend more on a rejection than just to give out the product. Coke should have just sent me a paper coupon worth a free Coke. They would have saved money and made a very happy consumer out of me by doing so.

Always Learning,
-joel